Social Media & Community Manager

POSITION SUMMARY

The Social Media & Community Manager is responsible for the daily presence of Las Verandas, The Club at Pristine Bay, and the Real Estate portfolio across all social media platforms. This role executes the content calendar, manages community engagement, and builds genuine audience relationships across three distinct brand voices.

KEY RESPONSIBILITIES

•      Execute the monthly content calendar across Instagram, Facebook, TikTok, LinkedIn (Real Estate), and other relevant platforms for all three revenue centers.

•      Schedule and publish all content using the department's social media management platform.

•      Manage community engagement daily, responding to comments, DMs, reviews, and tags in a timely, on-brand manner across all three accounts.

•      Monitor social performance metrics and compile weekly reports for the Head of Performance & Analytics: reach, impressions, engagement rate, follower growth, DM volume, and content-level performance.

•      Coordinate with the Content Producer and Graphic Designer to ensure a steady pipeline of ready-to-publish assets that match the content calendar.

•      Identify and manage user-generated content, requesting permission, curating, and republishing guest content that enhances brand perception.

•      Support influencer and press coordination briefing visiting content creators, providing shot lists, and managing the post-visit content review process.

•      Monitor competitor and benchmark brand social activity and share relevant insights with the Creative lead monthly.

•      Flag any reputational issues, negative sentiment trends, or crisis-level content for immediate escalation to the COO and Creative lead.

QUALIFICATIONS

•      3+ years of social media management experience, ideally for a hospitality, travel, real estate, or luxury lifestyle brand.

•      Proficient in social media management and scheduling tools (Sprout Social, Later, or equivalent).

•      Strong copywriting skills in both Spanish and English able to write in the distinct voice of each of the three brands.

•      Working knowledge of paid social boosting and Meta Business Manager.

•      Strong visual eye, able to identify which content meets the quality bar and which does not.

•      Experience managing multiple brand accounts simultaneously.

•      On-island presence required, the role involves real-time content capture at events, on property, and in the community.

KEY PERFORMANCE INDICATORS

•      Engagement rate across all accounts versus category benchmark.

•      Follower growth rate, monthly and quarterly.

•      Content calendar adherence, percentage of planned posts published on schedule.

•      Community response time, all DMs and comments responded to within 4 business hours.

•      Monthly analytics report delivery to Performance lead on time and complete.

•      Sentiment monitoring zero unaddressed reputational incidents.