Digital Marketing Manager

JOB DESCRIPTION:

We're hiring a full-stack digital marketing operator to own the entire marketing function across all projects. This is a hands-on execution role, not a strategy-only position.

Scope:

• Paid advertising across Google, Meta, LinkedIn, and Twitter/X

• HubSpot CRM management (pipelines, lead scoring, automation, reporting)

• Email marketing (drip sequences, newsletters, lead magnets)

• Website updates on WordPress and Squarespace (landing pages, forms, tracking)

• Content production (ad copy, emails, blog posts, social media)

• Analytics (GA4, conversion tracking, weekly reporting)

• Marketing automation (Zapier, chatbots, lead routing)

Working structure:

• You execute independently against project-specific playbooks

• Weekly 30-minute check-in to review performance and align on priorities

• You manage budgets, testing, and optimization decisions day-to-day

• When new projects launch, you build out their marketing (pipeline, campaigns, sequences)

90-day expectations:

• Paid campaigns running across multiple platforms for all active projects

• Email sequences live and converting per project

• HubSpot configured with per-project pipelines, automation, and reporting

• 50+ qualified leads per month

• Weekly KPI report delivered every Monday

• A repeatable launch process for new projects

REQUIRED:

• 3-5 years hands-on digital campaign management (setup through optimization, not strategy only)

• Google Ads (campaign structure, bidding, conversion tracking)

• Meta Ads (audience building, creative testing, lead gen, pixel setup)

• CRM experience (HubSpot preferred)

• Email marketing (drip sequences, segmentation, A/B testing)

• WordPress and Squarespace (landing pages, forms, tracking code)

• Strong written English suitable for US/Canadian audiences

• GA4 and conversion tracking

• Self-directed; able to work independently with minimal oversight

PREFERRED:

• Real estate or high-ticket B2C experience

• International buyer audiences (expats, investors)

• Multi-brand or multi-project marketing experience

• Zapier or Make

• LinkedIn Ads

• Agency or solo operator background

TO APPLY:

Please include the following in your proposal:

1. One campaign you built and ran end-to-end: platform, budget, and results.

2. You're joining a company with multiple real estate projects and $4K/month in starting ad budget. How would you approach the first 2 weeks?

3. Your monthly rate (fixed, not hourly).

Proposals that don't address these will not be reviewed.

SCREENING QUESTIONS:

1. Describe a campaign you personally built and optimized. What was the spend and what were the results?

2. Multiple branded real estate projects, $4,000/month starting ad budget. How do you prioritize the first 2 weeks?

3. What CRM(s) have you used, and what did you build in them?

4. Monthly rate in USD?

5. Available to start within 14 days?

6. Remote/Hybrid/In-Person Preference?